SEO Copywriter (Remote - East Coast)
- Location : Name
- Community Support Office
- Type
- Full-Time
- Location : Address
- 7902 Westpark Dr
- Location : City
- McLean
- Location : State/Province (Full Name)
- Virginia
- Salary Range
- USD $47,300.00 - USD $72,800.00 /Yr.
- Variable Compensation
- No Variable Comp
When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships with residents, their families, and team members alike, you will also gain joy in serving others and deep fulfillment in your work. Explore how you can follow your passions and shed light on meaningful ways to serve, grow, and shine together.
Sunrise Senior Living was again certified as a Great Place to Work® by Activated Insights. This is the 7th time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of.
COMMUNITY NAME
Job ID
JOB OVERVIEW
The SEO Copywriter will play a critical role in enhancing our brand’s digital footprint by crafting high-quality, optimized content that enhances our online presence, drives organic traffic and boosts engagement with our target audience. This position will combine strategic thinking, exceptional writing skills, a thorough understanding of SEO best practices and a high degree of creativity to produce compelling, best-in-class content across a variety of digital platforms. They will also transform complex information into clear, impactful messaging that seamlessly aligns with Sunrise’s brand voice and advances our business objectives.
RESPONSIBILITIES & QUALIFICATIONS
As a part of the Sunrise team, supporting our Mission, Principles of Service and Core Values is a fundamental part of this job. Our foundational belief is the sacred value of human life. The unique responsibilities for this role include but are not limited to the essential functions listed as follows:
• Create high-quality, engaging, and SEO-optimized content for various digital platforms, including website pages, blog posts, articles and social media, to drive website visitors and generate leads
• Incorporate SEO best practices into content creation, including meta tags, headers and internal/external linking, to maximize search engine visibility
• Support competitor and keyword research to optimize content for maximum search engine visibility and collaborate with Marketing and Sales to influence new keywords and topics
• Collaborate with Marketing managers to develop unique, localized content for community webpages and social media accounts
• Partner with designers to ensure content is visually appealing and aligns with Sunrise’s brand voice and marketing objectives
• Monitor and analyze content performance to understand audience trends and provide actionable recommendations for improvement
• Support the marketing team in the creation of content calendars and strategies that align with organizational goals
• Stay up to date on industry trends, technology developments, and SEO best practices to ensure content remains relevant and competitive
• Maintain compliance in assigned required training and all training required by state/province or other regulating authorities as applicable to this role to ensure that Sunrise standards are always met
• Perform other duties as assigned
• Demonstrated knowledge of advanced SEO principles that enhance search engine visibility, including keyword research, meta tags, headers and link-building strategies
• Proven ability to analyze content performance data to identify trends, measure effectiveness and adjust strategies for improved results
• Demonstrated ability to work effectively with cross-functional teams, including Marketing, Sales and Design, to align content with brand voice and business objectives
• Demonstrated ability to manage multiple projects and deadlines efficiently while adapting to changing priorities and maintaining a high level of accuracy and attention to detail
• Bachelor’s degree in Marketing, Communications, English, Creative Writing, Journalism or a related field
• Proven experience in SEO copywriting with a strong portfolio of published work; must provide copywriting samples from current or former roles upon request
• Advanced knowledge of SEO strategies, including keyword research, meta tags, headers and link-building best practices
• Exceptional writing, editing and proofreading skills with a keen eye for detail
• Ability to write both short- and long-form content in a variety of brand voices
• Strong research skills to translate complex information into clear, engaging content
• Creative thinking with the ability to generate innovative content ideas
• Experience collaborating with cross-functional teams, including Marketing, Sales, and Design
• Excellent time management and organizational skills with the ability to handle multiple tasks and deadlines simultaneously
• A proactive “always learning” attitude, with a desire to continuously gain knowledge and improve skills
• Experience in an agency, hospitality, healthcare or real estate organization is a plus
ABOUT SUNRISE
Ready to take the next step and make a bigger impact than you ever imagined? As part of our team, you will help brighten the future for everyone at Sunrise and beyond. That is why we make it a priority to celebrate the unique ways you bring moments of togetherness and joy to everyone you serve. And when combined with the support, benefits, and growth opportunities we offer, the result is a career that PositivelyShines with everything you need to reach your goals – at work and in your life.
We also offer benefits and other compensation that include:
- Medical, Dental, Vision, Life, and Disability Plans
- Retirement Savings Plans
- Employee Assistant Program / Discount Program
- Paid time off (PTO), sick time, and holiday pay
- Daily Pay offered to get paid within hours of a shift (offered in the U.S. only)
- Tuition Reimbursement
- In addition to base compensation, Sunrise may offer discretionary and/or non-discretionary bonuses. The eligibility to receive such a bonus will depend on the employee’s position, plan/program offered by Sunrise at the time, and required performance pursuant to the plan/program.
- Some benefits have eligibility requirements
Apply today to learn why Sunrise Senior Living is a certified Great Place to Work®
PRE-EMPLOYMENT REQUIREMENTS
Sunrise considers the health and safety of its residents, family members, and team members to be one of its highest priorities. Employment with Sunrise is conditioned on completing and passing a drug test (which does not include marijuana), participating in testing requirements (e.g. Tuberculosis Test, Physical Evaluation). Covid-19 and Influenza vaccination is only required to the extent mandated by applicable federal, state, and local laws and authorities.
COMPENSATION DISCLAIMER
Selected candidates will be offered competitive compensation based on geographic location of community/office, skills, experience, qualifications, and certifications/licenses (where applicable).