Sunrise Senior Living

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Director of Sales & Marketing

Location : Name
The Fairfax
Type
Full-Time
Location : Address
9140 Belvoir Woods Parkway
Location : City
Fort Belvoir
Location : State/Province (Full Name)
Virginia
Salary Range
USD $69,264.00 - USD $92,560.00 /Yr.
Variable Compensation
Bonus Eligible

 

When you join Sunrise Senior Living, you will be able to use your unique skills to empower residents to live longer, healthier, and happier lives. Not only will you build meaningful relationships with residents, their families, and team members alike, you will also gain joy in serving others and deep fulfillment in your work. Explore how you can follow your passions and shed light on meaningful ways to serve, grow, and shine together.

Great Place To Work

Sunrise Senior Living was again certified as a Great Place to Work® by Activated Insights. This is the 8th time Sunrise has received this top culture and workplace designation, highlighting the special place Sunrise is to be a part of.

COMMUNITY NAME

The Fairfax

Job ID

2025-228714

JOB OVERVIEW

"Sunrise is the best place that I've ever worked, simply because of the people. We provide quality care in an environment that feels like home. Our focus is doing what’s right for the resident. For me, that’s a big breath of fresh air."

- Sunrise Leader
 

 

At Sunrise, our Director of Sales & Marketing is responsible for overseeing and supervising the sales and marketing operations for the community. The Director Sales & Marketing will take the lead in assessing the local market and develop a marketing plan tailored to the community’s services.

RESPONSIBILITIES & QUALIFICATIONS

 Responsibilities:
- Studies the market and creates a dynamic, successful Marketing Plan
- Develops the marketing and sales budget
- Develops strategy for each prospect from initial inquiry through the final decision
- Nurturing lead sources
- Organizing strategic marketing events on site to promote the Sunrise Story
- Builds customer focused relationships by advancing the opportunity through the sales process and gaining customer commitment
- Strives to meet or exceed targeted occupancy and sales
- Delivering other creative tactics to convert leads to move-ins
- Training new team members as they gain experience on the Sunrise sales team
- Reinforce the community’s brand reputation and achieve maximum occupancy goals
- Demonstrates a strong understanding of the senior care market and Sunrise's niche in that market, especially the local competitive environment
- Understands and manages the department budget to include labor and other expenses and its impact on the community's bottom line
- Overall management of the department, including but not limited to: recruiting, hiring, training, coaching, monitoring and disciplining
 



Qualifications:
- Bachelor's Degree preferred
- Two (2) years supervisory/management experience to include hiring staff, coaching, performance management and daily operations supervision
- Successful marketing and sales experience
- Ability to leverage technology
- Superlative communication and interpersonal skills
- Demonstrate good judgement, time management, problem solving and decision making skills
- Passion for seniors
- Previous experience with health care admissions, or in an independent / assisted living setting, is preferred
- Ability to identify and build relationships within the local area that drives business into the community
- Ability to handle multiple priorities effectively
- Proficiency in computer skills, Microsoft Office & the ability to learn new applications
- Excellent written and verbal skills for effective communication and the ability to facilitate small group presentations
- Ability to work weekends, evenings and flexible hours

 

ABOUT SUNRISE

Ready to take the next step and make a bigger impact than you ever imagined? As part of our team, you will help brighten the future for everyone at Sunrise and beyond. That is why we make it a priority to celebrate the unique ways you bring moments of togetherness and joy to everyone you serve. And when combined with the support, benefits, and growth opportunities we offer, the result is a career that PositivelyShines with everything you need to reach your goals – at work and in your life.

 

We also offer benefits and other compensation that include:

  • Medical, Dental, Vision, Life, and Disability Plans
  • Retirement Savings Plans
  • Employee Assistant Program / Discount Program
  • Paid time off (PTO), sick time, and holiday pay
  • Daily Pay offered to get paid within hours of a shift (offered in the U.S. only)
  • Tuition Reimbursement
  • In addition to base compensation, Sunrise may offer discretionary and/or non-discretionary bonuses. The eligibility to receive such a bonus will depend on the employee’s position, plan/program offered by Sunrise at the time, and required performance pursuant to the plan/program.
  • Some benefits have eligibility requirements

Apply today to learn why Sunrise Senior Living is a certified Great Place to Work®

PRE-EMPLOYMENT REQUIREMENTS

Sunrise considers the health and safety of its residents, family members, and team members to be one of its highest priorities. Employment with Sunrise is conditioned on completing and passing a drug test (which does not include marijuana), participating in testing requirements (e.g. Tuberculosis Test, Physical Evaluation). Covid-19 and Influenza vaccination is only required to the extent mandated by applicable federal, state, and local laws and authorities.

COMPENSATION DISCLAIMER

Selected candidates will be offered competitive compensation based on geographic location of community/office, skills, experience, qualifications, and certifications/licenses (where applicable).

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SEARCH FIRM REPRESENTATIVES PLEASE READ CAREFULLY:
Sunrise Senior Living is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to Sunrise Senior Living by any means, be it via email, the Internet or directly to hiring managers at Sunrise Senior Living in any form without a valid written search agreement in place for that position will be deemed the property of Sunrise Senior Living, and no fee will be paid in the event a candidate is hired by Sunrise Senior Living as a result of such unsolicited referral or through any other means.