• Marketing Analytics Analyst

    Location : Name
    Community Support Office
    Type
    Full-Time
    Location : Address
    7902 Westpark Dr
    Location : City
    McLean
    Location : State/Province (Full Name)
    Virginia
  • Job ID

    2018-86852

    JOB OVERVIEW

    "Sunrise is the best place that I've ever worked, simply because of the people. We provide quality care in an environment that feels like home. Our focus is doing what’s right for the resident. For me, that’s a big breath of fresh air."
    - Sunrise Leader
     

    We are looking for a Marketing Analytics Analyst at our Community Support Office in McLean, Va. The Marketing Analytics Analyst will collect, review, synthesize, and apply analytical expertise to marketing information and present your findings to the Director of Marketing Analytics and Corporate Marketing Team. Their primary purpose is to effectively understand and communicate with current and prospective customers. The Marketing Analytics Analyst will utilize their expertise by applying technical knowledge, acumen, education, and experience to assess performance of campaigns, implement program tracking and testing, and study customer behavior.

    RESPONSIBILITIES & QUALIFICATIONS

    • Design new and maintain existing marketing performance reports and dashboards from multiple sources, including but not limited to website traffic, CRM data, marketing campaign performance, customer experience and marketing automation.
    • Monitors conversion and response metrics by data source, demographic, geographic and behavioral information.
    • Perform in depth marketing funnel analysis to identify opportunities to optimize campaign performance driving growth in lead conversion and ultimately occupancy.
    • Create presentation reports that present data in an easy to understand format encompassing statistics, graphs, and other tools as needed.
    • Monitor/track competitive and market trends, report findings/conclusions, make recommendations when appropriate.
    • Support the Marketing team on a wide range of analytics, reporting, and ad hoc projects.
    • Collaborate with analysts throughout Sunrise to drive performance metrics and optimization.
    • This position reports to the Director of Marketing Analytics for Sunrise Senior Living.  

    Qualifications:

    • At least a Bachelor’s degree in Marketing or Marketing Analytics; Master’s degree is a plus.
    • 2+ years of data and analytics with demonstrated success managing complex data sets; marketing experience preferred
    • At least 2 years of experience with Tableau, Power BI, Marketing Automation, SQL, Looker, CRM, and Microsoft office applications.
    • Ability to clearly to explain each insight and consider its implication for helping the organization
    • Attention to detail with the ability to manage multiple projects with tight deadlines
    • Willingness to do what it takes to complete projects with a dedication to quality and innovative thinking
    • Ability to quickly build relationships with Corporate Marketing & Communications team members and work collaboratively to contribute to all team initiatives
    Sunrise maintains a drug-free work environment and all offers of employment with Sunrise are conditioned on submitting to and successfully completing and passing a drug and alcohol test.

    ABOUT SUNRISE

    Sunrise Senior Living has championed quality of life in senior care for more than 30 years. We believe team members are our greatest resource and are looking for people who share our commitment to provide quality care for seniors and their families. It's no surprise that many of the world's leading experts in Senior Living entrust their career to Sunrise.
     
    At Sunrise, you will…

    Make a Difference Every Day
    We are passionate about our mission — to champion quality of life for all seniors. We deliver high-quality care with a personal touch and encourage our residents to enjoy life to the fullest.
     

     

    Be Part of a Uniquely Supportive Community
    The care-focused environment we create for residents extends to our team members. We offer programs, rewards, and benefits to help you live your best.
     

     

    Ignite Your Potential
    We believe potential has no limits. We offer best-in-class leadership development programs designed to grow our leaders. We are committed to helping our team members achieve their career goals.
     
    Apply today to learn why Sunrise Senior Living is a certified Great Place to Work®

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